Thursday, November 14, 2019

Cutting the Cord

Has your family cut the cord?


This has been a popular topic to discuss about since 2010. As trends come and go, cutting the cord is one of the newer "trends" that families are doing. So what is "cutting the cord?" The official definition of it is, "the process of cutting the cable connections in order to change to a cheaper TV channel subscription." source. There are so many different outlets to watch television now that are much more popular than cable tv now. The top competitors for cable networks would be Netflix, Hulu and now since November 12, 2019, Disney+. How did cord cutting become a thing and why has it lasted so long?

We started to see this trend in 2010 and from that point on, it has been growing. Many cable companies can't stay alive nowadays because of all of the other options. There are multiple advantages to cutting the cord. For one, it is so much cheaper and people are able to watch movies and/or tv shows without any interruptions. Since this topic has come up, I was talking to my roommate and her family has cut the cord and they now have YouTube TV. She lives in a very secluded area where the cable is unable to reach her, therefore; her family uses YouTube TV and they also have a Netflix subscription. With positives towards moving forward with cutting the cord, there are also disadvantages.

If one subscribes to just Netflix and cuts the cord; they are unable to stream live tv and they won't have access to some very popular channels such as HGTV. They would have to subscribe to other platforms that offer other variety of channels.

Netflix is recognizing their competition and about a year ago, their "Netflix Originals" have sky rocketed with popularity. In 2019, Netflixs' revenue was over $5.2 billion dollars and is still growing. The newest platform that has been added is Disney+. Disney+ has all of the favorite old shows and movies. They are also cheaper per month and the target audience is more geared towards millennials. The platform has only been available to the public for two days, but their subscriptions has been very popular and people were also able to pre-subscribe to the platform. Almost more than 2 million people subscribed to Disney+ on the first day and I know my family was part of that 2 million.

There are plenty of benefits to cutting the cord, but as of right now I believe that cutting cord completely would not benefit my family. We still have cable and we also have a subscription to Netflix and now Disney+. My dad is able to still access all of his sports channels while his kids are able to enjoy movies and shows from their childhood.

Image result for disney+





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